Rochester Business Plan Essay -- essays research papers fc

A Marketing Plan to Retain Rochesters YouthRochesters 18-28 year old population has been leaving this city in mass amounts. This is common knowledge, and our conception is targeted towards the target audience in efforts to keep them here for a longer duration of time. We feel that there are several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and city of Rochester to see the diversity and unique options that our area provides. This will alleviate the negative stigma held by the 18-28 demographic by bringing to their attention the ample business and recreational opportunities available. We seek to build a stronger sense of community through interactions with businesses, local marketing campaigns, and more in force(p) communication with this demographic. With our creative and influential ideas we intend to retain Rochesters young adults so that the city will flo urish with a new generation of hope. 1. legitimate Situationpage 22. Target Audience 33. SWOT 54. Trends 65. Benchmark Cities 76. Evidence 9 7. Marketing Objectives and Goals&... ...nbsp$97,470$126,080$146,102 mountain Transit10.50%36.70%3.30%1.80%2.80%Bike/Walk9.00%11.10%4.10%4.60%5.70%Sunny Days170207171217213Source www.bestplaces.netWorks Citedwww.bestplaces.netwww.cincinnati.comwww.ci.rochester.comwww.detnews.comwww.dol.govwww.Menshealth.comNYSDOL-http//64.106.160.1408080/lmi/index.htmlwww.pittsburghlive.comhttp//www.rbj.net/PDF_Files/AnnualEst.pdfwww.retainthebrains.comMills, James Edward. Magnet Aims To Keep Young Professionals In Madison. Wisconsin State Journal, July 2004. http//www.madison.com